SF LORRY Founder Dato' Dr. Tan Soon Hong Featured on AI FM to Share Insights on Logistics Technology and Digital Transformation
On 3 June 2026, Dato' Dr. Tan Soon Hong, Founder of SF LORRY BY SF TECHLOGIS SDN BHD, was invited to a live radio interview on AI FM to share his entrepreneurial journey, the evolution of the logistics industry, and how digital transformation is shaping the future of logistics.
During the interview, Dato' Dr. Tan highlighted that logistics is no longer just about moving goods from one location to another. As customer expectations continue to rise, logistics companies must embrace technology, efficiency, visibility, and service quality to remain competitive.
He explained how digital tools are transforming traditional logistics operations, from transportation planning, fleet management, shipment tracking, and customer service. By leveraging technology and data, logistics companies can better manage operations while delivering greater value to their customers.
As a company committed to logistics innovation, SF LORRY has continuously invested in digital solutions such as Transport Management Systems (TMS), Customer Relationship Management (CRM), GPS tracking, IoT fleet management, and the SF Lorry App. These technologies help businesses streamline transportation processes and improve overall logistics efficiency.
Besides, Dato' Dr. Tan also shared his views on the future of the logistics industry, emphasizing that long-term competitiveness will depend not only on fleet size or pricing, but also on systems, data, service quality, and customer trust.
He further encouraged young people to explore opportunities within traditional industries, noting that sectors such as logistics still offer significant growth potential when combined with innovation, technology, and digital transformation.
This invitation from AI FM reflects the growing recognition of SF LORRY's efforts in advancing logistics technology and digitalisation. Moving forward, SF LORRY will continue to drive innovation and contribute to the development of a more efficient and technology-driven logistics industry in Malaysia.
SF LORRY would like to express its sincere appreciation to AI FM for the invitation and the opportunity to share insights on the future of logistics and digital transformation.
