OE Academy CEO 036 Business Visit to SF LORRY | Founder Dato' Dr. Tan Soon Hong Shares Insights on Logistics Technology, Systematic Management and AI Digital Transformation
On 26 June 2026, SF LORRY BY SF TECHLOGIS SDN BHD had the honour of welcoming the OE Academy CEO 036 Business Visit delegation. Entrepreneurs from various industries gathered at the SF LORRY headquarters to gain valuable insights into the logistics industry through corporate sharing sessions, system demonstrations and business exchanges.
Founder Dato' Dr. Tan Soon Hong Shares the Company's Entrepreneurial Journey
During the event, SF LORRY Founder, Dato' Dr. Tan Soon Hong, shared the company's entrepreneurial journey and how SF LORRY has evolved from a traditional logistics company into a technology-driven logistics solutions provider.
His presentation covered the challenges faced during the early stages of the business, team development, organisational restructuring, and the importance of building systematic processes and digital management to support sustainable business growth. He emphasized that long-term success requires more than business expansion—it also depends on strong systems, standardized processes and continuous innovation.
From Traditional Logistics to a Technology-Driven Logistics Company
As the logistics industry continues to evolve, SF LORRY has actively embraced digital transformation. The company has progressed from relying on WhatsApp, Excel spreadsheets and manual coordination to developing its own Transport Management System (TMS), enabling more efficient order management, vehicle scheduling and operational workflows.
In addition, SF LORRY continues to enhance its logistics platform, providing customers with a more convenient transportation experience while improving operational transparency and efficiency.
Demonstrating Logistics Systems and Fleet Technology
Beyond the sharing session, guests were invited to experience SF LORRY's logistics management system and fleet technology demonstrations.
The team showcased how order management, vehicle dispatching, GPS tracking, data management and logistics platform operations work together to improve business efficiency and operational control. These live demonstrations provided participants with a clearer understanding of how technology supports modern logistics management.
Leveraging AI to Improve Business Efficiency
With the rapid advancement of Artificial Intelligence (AI), SF LORRY continues to integrate AI into its business operations and marketing strategies.
During the session, the company shared practical AI applications in content creation, workflow optimisation, marketing support and operational efficiency. Rather than replacing people, AI is viewed as a tool that empowers employees to work more efficiently and focus on delivering greater value to customers.
Moving forward, SF LORRY will continue exploring the integration of AI and logistics technology to provide smarter and more efficient logistics solutions.
Driving Business Growth Through Knowledge Sharing
SF LORRY believes that continuous improvement comes not only from internal innovation but also from knowledge exchange among business leaders.
We sincerely thank OE Academy CEO 036 for visiting SF LORRY and engaging in meaningful discussions on logistics technology, systematic management, AI digital transformation and business development.
Looking ahead, SF LORRY remains committed to innovation by combining logistics expertise, digital technology and AI applications to deliver better logistics solutions while contributing to the digital transformation of Malaysia's logistics industry.
