News

On 8 April 2026, the team of SF Lorry by SF Techlogis Sdn Bhd gathered at the Imperial Ballroom, One World Hotel, Petaling Jaya, to celebrate a significant milestone in our journey.

That evening, our Founder, Dato’ Dr Tan Soon Hong, was honored at the prestigious Star Outstanding Business Awards (SOBA) 2025, receiving the Best Use of Technology Silver Award — a recognition of excellence in innovation within the logistics industry.

Recognizing Innovation in the Logistics Industry

The Star Outstanding Business Awards (SOBA) is one of Malaysia’s most respected business awards, recognizing enterprises and entrepreneurs who demonstrate excellence, leadership, and innovation across industries.

Receiving the Best Use of Technology Silver Award highlights SF Lorry’s strong commitment to leveraging technology to transform the logistics landscape in Malaysia.

It reflects our continuous focus on:

• Digital innovation
• Operational efficiency
• Smarter and more reliable logistics solutions

Under the leadership of Dato’ Dr Tan Soon Hong, SF Lorry continues to adopt forward-thinking strategies to stay competitive in an increasingly digital and technology-driven logistics environment.

A Collective Achievement by the SF Lorry Team

This recognition is not just an individual achievement — it is a collective success shared by the entire SF Lorry team.

On that evening, department heads came together to celebrate this milestone, representing years of dedication, resilience, and teamwork.

Every contribution, from operations to marketing and beyond, has played a vital role in shaping the company’s growth and success.

Driving Logistics Forward with Technology

At SF Lorry, we believe that technology is the key to building a more efficient, transparent, and scalable logistics ecosystem.

Guided by the vision of Dato’ Dr Tan Soon Hong, we remain committed to:

• Enhancing digital logistics capabilities
• Optimizing transport management systems and processes
• Improving service quality and customer experience

This award reinforces our direction as a technology-driven logistics company in Malaysia and motivates us to continue innovating in the transport and logistics sector.

Looking Ahead: The Future of SF Lorry

This milestone marks an important chapter in our journey — but it is only the beginning.

Moving forward, SF Lorry will continue to strengthen its position as a leading technology-driven logistics provider in Malaysia, delivering smarter, faster, and more efficient transport solutions.

With a strong team and a clear vision, we are confident in achieving even greater milestones in the years ahead.

Conclusion

This was truly a night to remember.

Congratulations once again to Dato’ Dr Tan Soon Hong on receiving the Best Use of Technology Silver Award at SOBA 2025.

At SF Lorry, we will continue moving forward — driven by innovation, powered by technology, and committed to excellence in logistics.